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5 Social Media Tools You Must Use For Your Business

Running an effective social media campaign for your business is not a walk in the park. On the one hand, there are many things that you need to do to ensure that your social media profile matches your genuine business goals. On the other hand, you must track the performance of all your social media activity.

Whereas tools like sharedcount.com help you to analyze the performance of your business on social media, they do not give you all the information that you need. You must have specific tools to help you with a few tasks related to social media campaigns.

Here are some of the tools that you must use for your business needs! 

5 Best Business Tools To Get Presence In Social Media


1. Buffer

The Buffer is one of the most important social media tools that you need for your business, thanks for its capacity to share content on all your social media platforms.

Once you have written content, you can easily post it on all your social networks like Facebook, Twitter, Google+ and others.

Moreover, the tool allows you to queue your content so that you can schedule the posting strategically. You can manage multiple social media accounts from one simple dashboard. 

Not only scheduling the posts, but the buffer also lets you get a complete overview of your trending performance in social media.

This tool is available both in free and paid versions. Therefore, you can use Buffer to revolutionize the way you post and cross-share your content on social media.

2. Feedly

The essence of Feedly is that it helps you to get accurate and timely information about the sites and other pages that you are interested in following.

Feedly aggregates information from all the sites that you choose and sends the summary to your inbox. Yes, you can discover insightful sources through Blogs, Tweets, Youtube, Keyword alerts and much more. 

You can then use the information to access some of the critical issues that are happening in your network. Thus, Feedly saves you the time that you would otherwise waste trying to search for relevant content on social media platforms. Just get started for Free!

3. MailChimp

MailChimp helps you to organize and execute your email and newsletter marketing activities perfectly. In practice, social media is an important source of potential clients for any business.

Thus, for you to leverage the social nature of the networks, you need to identify and contact potential clients. MailChimp helps you to do exactly that by sending out all your scheduled emails to your contacts.

It is the leading email marketing software available in the market since it helps millions of people to automate the marketing by sending better emails. It is a must use social media tool for all types of businesses. 

4. Hootsuite

Hootsuite is one of the trusted names in social media management. The tool has all the functionalities that you need to manage your social media presence.

For example, it has a feature that helps you to listen to social media chatter and identify conversations that matter to you. It also enables you to plan for your posts on all social media networks.

You can measure the impacts of the campaigns with the help of the detailed reports and estimate the conversions as well. You can test the Hootsuite features through the 30-days free trial before getting the pro version. 

5. BuzzSumo

If you want to get the new ideas for your content marketing and campaigns to run on social media, then the BuzzSumo is the right tool. Here you can find out the most shared content in social media and key influencers in your niche.

Just type the keyword and analyze everything. It is the excellent tool to spy your competitor and follow their success path. Many brands and agencies use BuzzSumo and you may also try this tool for free. I’m sure that you will adore the visual data presented by this tool. 

Wrapping Up

In summary, these excellent tools will help you to remain at the top of your game on social media management. You can use them to monitor trends on social media platforms, identify issues that need your immediate attention and schedule the posting of content on your social media pages.

Now, you tell! Which social media tool are you using? How do you get engaged with your social followers? Share your priceless thoughts and experiences in the comment section. 

About Nirmala Santha Kumar

Nirmala is a dedicated blogger who blogs about technology. She is one of the active partners in this blog who would like to publish posts on her fascinating topics.

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