We all know that the website is the face of any company. But have you ever thought about the story behind the creation of these faces?
Why do some sites look more appealing than others? There is no magic; it is all about the visual content and its placement that defines whether you will fall for a website or like to move on.
If someone asks you to define a website, you might answer a group of pages, created through HTML, and connected by a link. That’s it! But if you open a website, your definition of website changes.
That time, a website is a space where different images, content, and other things are displayed. And whether you find that website appealing or not depends on the placement of items and layout of the page. That’s why a web designer needs to create a space that drives good user experience.
You might think that creating an excellent UI design is a matter of the designer’s skills and aesthetics.
Well, it might be true, UX experts at Adobe mention that UI is an integral aspect of user experience (UX) that consists of two major parts: visual design, which conveys the look and feels of a product; and interaction design, which is the functional and logical organization of elements, but by following some basic rules and standards, every designer can come with a pleasant looking website that hooks up visitors.
4 Useful Tips To Tweak UI Design Of Your Business Site
Here are given some tips and tricks to enhance the productivity of your future website’s design!
1. Know Your Users Well
Before chalking down the layout, and what you are going to insert within this layout, you have first to know who is going to use this website, and what do they need? If you are designing a website for a bookstore, then you need to know what kinds of books you are selling, and who is going to buy them?
What do they need from your website? If you fail to access this point correctly, then things wouldn’t work, no matter how visually appealing your website will be. Why? Because you haven’t designed it according to your users’ needs. Simple!
2. Be Consistent In Your Design
Why do brands always go with a particular colour scheme, music, and logo in their products and ideas – in other words, stay consistent? Because it helps their customers find them among so many different brands. You know the colour combination of Gucci, and you can locate it within so many other brands.
That’s why you need to be consistent while designing your website’s design. Don’t place your menu bar differently on different pages, don’t play with the colours, and try to create a similar experience on all pages. Go with the principle of least surprise so that your users don’t feel perplexed while roaming on your website.
3. Focus On Ease Of Use & Simplicity
You don’t have to make a complicated website to stand out! Keep your website as simple and easy to navigate as possible. Complexity only increases the bounce rate of your site rather than making it look cool. And obviously, you don’t want it to happen!
4. Use Page Builder Plugins
Page Builders can take your site design to the next level. They can provide higher flexibility and in-depth setting preferences to customize the site design as per your brand and audience taste. You don’t need to add or modify the codes, just drag and drop the required element from the left side settings to the right side design section.
You can see the live demo through the front-end visual builder and it is the noticeable feature of the page builder plugins.
Remember that your users have so many options that they don’t want to get trapped in a complicated thing. They will find it more convenient to quit your site rather than solving a complex puzzle. So keep things easy and simple – that’s the rule!