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GetResponse or Constant Contact – Which one is effective Email Marketing Tool?

This post would let to recognize the best Email Marketing tool, GetResponse or Constant Contact.

For every business, the internet marketing is the favorable option to attract huge customers. Whether you’re an online publisher, Affiliate Marketer or a Blogger, you would like to get massive traffic to your business website/blog.

When it comes to marketing, you might have familiar with the well-known marketing methods like SEO (search engine optimization), Social Media Marketing, Pay Per Click, Content Marketing, etc.

However, the cost-effective and most efficient way to endorse your business is “Email Marketing” which is powerful than traditional marketing methods. Not only to promote your business/content, but you can also keep in touch with your clients/website audience to get increase sales/profits with it.

Here, you will have the email address of our customers/blog visitors to send the customized data directly to their mailbox. Thus, they never hesitate to engage with your fresh content and build up their trust in you.

However, launching an efficient email marketing campaign is not a piece of cake. You have to choose a responsible email service provider to build an active email list and send your updates to them. You may struggle in selecting the best email marketing service provider as there tons of things to look.

To help you implement your email marketing strategies, I’ve decided to compare the significant features of two eminent email marketing tools, GetResponse, and Constant Contact as I have personally used them for my various projects.getresponse-or-constant-contact

Let me start explain the impressive features of GetResponse!

Admirable Features of GetResponse

GetResponse is one of the easiest email marketing platforms that offer a range of services for online marketers. It is easy to use tool to send the email newsletters for your subscribers with immense deliverability rate.

Through its learning center, I’ve learned the list building ways and got some handy tips to send memorable newsletters. List importing was very comfortable with GetResponse as I’ve transferred my contacts quickly and even they didn’t need to opt-in again.

When I’ve started to send the blog updates for my contacts, their response surprised me a lot. It allowed me to create an eye-catching landing page for my visitors, and attractive opt-in forms that grabbed their interest to join my email list.

With this fantastic tool, I have been permitted to add the interesting images from iStock photos to make the unforgettable newsletters.

Initially, I was very much worried about the responsiveness of the landing page and email newsletters of GetResponse, but they appeared entirely on mobile devices since its templates are mobile responsive.


Its “Tracking and Analytics” feature is remarkable as it let me discover the actions taken by the subscribers. If they didn’t open my mail, I could send a tweak message to them. It is my favorite feature of GetResponse. I’ve also tracked the number of sales and social sharing stats with its Email Analytic feature.


I have also been impressed with the autoresponder ability of GetResponse! I got an increase in the email open rate with the ‘Time travel’ function. Besides, I’ve performed split tests of the email that I’m sending and track the behavior of my email contacts through its luminous autoresponder.

Integrating the third-party tools like PayPal, Google Analytics, Facebook is possible in GetResponse, and I can design web forms & send the survey to my subscribers. I’m satisfied with the affordable GetResponse monthly plan ($15 for 1000 contacts), and I reached its tremendous technical support when I faced some issues.

Notable Features of Constant Contact

Like GetResponse, Constant Contact also provides the hundreds of attractive email templates to choose from and learning materials to help you master the aspects of email marketing.


“Event Spot” is the best feature of Constant Contact to get visitors at special events, and ROI can be measured through its “Trackable Coupons.”

I adored its sleek contact storage feature and sensible engagement tools to communicate with my contacts. Similarly,

I’ve dazed with the 60 days free trial offer of Constant Contact and stable customer support through phone, chat, and email.

GetResponse or Constant Contact, Which One Is Best?

Email Marketing is one of the preferred tools for the marketers to generate and engage with the leads. I can do both at ease with GetResponse! Simplicity and Flexibility are its main advantages that let me run the effective email campaigns for my blogs.

Even though I was able to get the comprehensive reports from Constant Contact, I was very much disappointed with the absence of strong conversion tracking and RSS to email function. Moreover, I paid additional charges to send surveys and was unable to integrate Google Analytics.

If I specifically compared the salient features like ease of use, good deliverability, and automation, GetResponse is better than Constant Contact, and I suggest you to try it once to get a pleasurable experience.

So, after reading the post, GetResponse or Constant Contact? Which one would you like to use? Leave your valuable views in the comment section.

About Rahul

Rahul is a team member of Litabi.

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